FIFA slashes Club World Cup semi‑final ticket to just $13.40
In a surprise move to boost attendance, FIFA has sharply slashed the ticket price for the Club World Cup semi-final showdown between Chelsea and Fluminense. Once priced at a staggering $473.90, fans can now grab a seat for only $13.40—a reduction of over 97% in just three days .
Why the price slash?
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Dynamic pricing model: FIFA, facing lackluster ticket sales, activated a flexible pricing system that adjusts according to demand. This model had already been applied earlier in the tournament, including quarter-finals in Orlando and Philadelphia.
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Attendance struggles: Despite a marketing push worth over $500 million—including social media and influencer tactics—stadiums have seen empty seats in several major matches .
A bargain on the pitch
At just $13.40—a price lower than the cost of a beer or sandwich at the stadium—the semi-final now offers fans a rare, affordable chance to witness elite-level club football live
What you need to know
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Match: Chelsea vs. Fluminense
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Venue: MetLife Stadium, East Rutherford, New Jersey
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Date: Tuesday, July 8, 2025
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Face-value ticket: Reduced from $473.90 to $13.40
Developer’s corner: refunds?
FIFA has not yet clarified whether early ticket purchasers at higher prices will be reimbursed for the difference.
Summary
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Time & Place: Tuesday (July 8) semifinal at MetLife Stadium
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Ticket price: Now just $13.40 per seat—cheaper than many food and drink items on-site
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Reason: A dynamic pricing measure to counter low attendance in stadiums
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Uncertainty: No refund policy disclosed for those who bought earlier at premium rates
This dramatic price adjustment showcases FIFA’s tactical flexibility in the face of fan interest—and gives football fans a rare opportunity to witness global club football magic at a bargain.
