Wisła Kraków FC and VML Poland Join Forces to Drive Innovation and Fan Engagement
Wisła Kraków FC, one of Poland’s most storied football clubs, has announced a groundbreaking strategic partnership with VML Poland, a global leader in brand strategy, communications, and digital innovation. The collaboration aims to elevate the club’s marketing, fan engagement, and digital transformation efforts ahead of the new season.
The alliance marks a significant step in Wisła Kraków’s modernization journey. Through the partnership, VML will bring its expertise in data analytics, artificial intelligence (AI), and user experience design to support the club’s efforts to expand its commercial potential and deepen connections with supporters, both locally and internationally.
“This partnership with VML is a powerful move toward revitalizing our brand and strengthening our community of fans,” said Jarosław Królewski, President of Wisła Kraków FC. “By leveraging cutting-edge tools and creative strategies, we are determined to position Wisła Kraków as a club of the future—both on and off the pitch.”
VML Poland will serve as Wisła’s strategic advisory and creative partner. The collaboration will initially focus on enhancing brand identity, improving digital communication, and launching innovative fan experiences. This includes data-driven personalization, dynamic content across digital platforms, and enhanced e-commerce solutions to boost ticket and merchandise sales.
“Wisła Kraków is more than a football club—it’s a symbol of history, resilience, and passion,” noted Magdalena Kosińska, Managing Director of VML Poland. “We’re thrilled to co-create a future with such a legacy-rich brand and help shape a modern narrative that will inspire a new generation of fans.”
The agreement also underscores Wisła Kraków’s ambition to become a benchmark for professional sports marketing in Central and Eastern Europe. By working closely with VML, the club aims to align with the best practices seen in elite European football—making data, creativity, and innovation central to their operations.
This partnership arrives at a critical time as Wisła prepares for a new season with renewed optimism, bolstered by on-field performances and strong commercial momentum. With a legacy that dates back to 1906, the club continues to evolve to meet the expectations of modern football and its increasingly tech-savvy audience.
As part of the campaign rollout, fans can expect to see redesigned visual branding, interactive digital platforms, and a more personalized club experience starting this summer.
